Reboot Distro LTD · Birmingham
Dual-Origin Matcha, Supplied Direct
We bridge premium Japanese ceremonial and cost-effective Chinese organic matcha — direct farm relationships, UK stock, real people on the phone.
How we started
Built to bridge both origins
Reboot Distro LTD began as a Birmingham distribution business. When matcha became the focus, the gap was obvious: premium Japanese suppliers demanded high minimums and charged accordingly, while Chinese bulk options were cheaper but inconsistent on quality and documentation. We decided to bridge both.
Rather than pick one origin and hope it covered every use case, we built relationships on both sides — understanding ceremonial-grade production in Japan and the organic farms in China that supply food manufacturers across Europe. The result is genuine choice based on your application, not whatever a single origin can provide.
What we do differently
Most suppliers pick one origin. We don’t.
Both origins, directly
One of a small group of UK suppliers offering the full range — premium Japanese ceremonial through cost-effective Chinese organic culinary.
Real farm partnerships
Uji, Nishio and Kagoshima in Japan; Zhejiang and Fujian in China. We visit farms, test harvests on-site and negotiate face to face.
UK stock, UK dispatch
Held in Birmingham year-round, so orders ship from the UK — no waiting weeks for imports to clear.
Personal service
You speak to someone who knows your account, remembers what you order and gives proper grade advice. We answer the phone.
Our matcha range
Four categories, every use case
Ceremonial grade
Japanese matcha for cafe lattes, tea ceremonies and premium beverages.
Shop wholesale →Culinary grade
Japanese and Chinese origins for baking, ice cream, confectionery and food service.
Shop wholesale →Ingredient grade
Chinese organic matcha for large-scale food manufacturing and supplements.
Bulk supply →White label
Your own branded matcha products without building a supply chain from scratch.
White label →Certifications
Documentation that holds up
Especially if you sell into retail or manufacture for regulated markets. Our lines carry JAS, USDA and EU Organic (via CERES) depending on grade and origin. We provide Certificates of Analysis, allergen statements and full batch traceability on request.
JAS OrganicUSDA OrganicEU Organic via CERESCertificates of AnalysisAllergen statementsBatch traceability
Where we are
Reboot Distro LTD
61 South Road
Birmingham, B11 1EX
United Kingdom
Based in the West Midlands, dispatching UK-wide and shipping internationally for larger orders.
Request a quoteFrequently asked questions
What matcha grades do you supply?
We supply four main categories. Ceremonial grade Japanese matcha for cafe lattes, tea ceremonies and premium drinks. Culinary grade matcha from Japanese and Chinese origins for baking, ice cream and food service. Ingredient grade Chinese organic matcha for large-scale manufacturing. And white label options for businesses that want their own branded matcha products. We can recommend the right grade for your specific application.
Can you provide private label matcha?
Yes. We offer private labelling from 50kg upwards, including custom tin designs, branded pouches and white-label solutions. Packaging options range from 30g retail tins through to 1kg bulk bags. Visit our white label matcha page for full details on the process and minimum quantities.
Where do you source your matcha from?
We source from both Japan and China. Our Japanese matcha comes from farms in Uji, Nishio and Kagoshima, which are the main ceremonial-grade growing regions. Our Chinese organic matcha comes from Zhejiang and Fujian provinces, where we work with farms certified under EU organic standards. We visit both origins regularly to test harvests and maintain direct relationships with growers.
How do you ensure matcha freshness?
All matcha is sealed in nitrogen-flushed packaging and stored at controlled temperatures in our UK warehouse. Our ground-to-ship timeline is under four weeks, and we provide best-before dates of 24 months from production. This keeps colour, flavour and nutritional content at their best from the moment it reaches you.
How should I store matcha?
Keep unopened matcha below 25°C in a sealed container, away from direct light and strong odours. Once opened, reseal tightly and use within three to six months for the best colour and flavour. For commercial use, we recommend first-in-first-out stock rotation and storing opened containers in a cool, dry area away from heat sources.
Wholesale, bulk and white-label enquiries
Want to work with us?
Tell us about your business and what you need. We will get back to you with a recommendation and pricing.