White label & private label matcha
Your Brand. Our Matcha.
Choose the grade and origin, we supply it in your branded packaging — pouches, tins or sachets. Proven product, full documentation, runs from 50kg. Your customers never know we exist.
White label & private label matcha
Choose the grade and origin, we supply it in your branded packaging — pouches, tins or sachets. Proven product, full documentation, runs from 50kg. Your customers never know we exist.
Low MOQ initial runs
First order turnaround
JAS, USDA, EU logos on your pack
Custom packaging and labelling
Start here
Straightforward: you choose the grade and origin, we supply the matcha in your branded packaging. Your customers see your brand — they never know we exist.
Sell our existing, proven matcha under your name. Tested and ready to go. Most brands start here.
Custom formulations, bespoke blends or specific processing. We do both — this goes further when you’re ready.
How the process works
Typical lead time is 3–6 weeks for a first run — sample approval, packaging setup and production. Reorders are faster, usually 2–3 weeks.
A ceremonial matcha for health-conscious buyers in 30g tins needs a different grade than a culinary in 250g pouches for baking. We recommend grade and origin for where you want to sit.
We send the recommended grades. Test colour, taste, froth — whatever matters for your application. No commitment until you’re happy.
Pouches, tins or sachets. Supply finished packaging or we apply your labels to our standard formats. Send your artwork, we handle the rest.
Finished units to your warehouse or 3PL — or we fulfil direct to your customers if that suits your setup better.
Grades & origins for private label
We stock matcha from both Japan and China. Most brands start with one grade and add others as they grow — we’ll help you pick the starting point.
| Grade | Origin | Typical use | Suggested retail positioning | Tier |
|---|---|---|---|---|
| Ceremonial | Japan (Uji, Kagoshima) | Drinking, whisked matcha | Premium — £25–40 / 30–100g | Premium |
| Culinary | Japan | Lattes, baking, recipes | Mid-range — £12–20 / 100–250g | Mid |
| Organic | China (Zhejiang) | Supplements, bulk retail | Value — £8–15 / 100–500g | Value |
MOQs & packaging
A first run from 50kg is roughly 500–1,000 retail units depending on pack size — enough to test the market without sitting on stock. Reorders can be smaller once your artwork is on file.
50g, 100g, 250g, 500g
The most popular format for ecommerce brands.
30g, 50g, 100g
Premium feel — ideal for ceremonial-grade positioning.
2g
Great for subscription boxes, sample packs and food service.
Pricing & margins
Pricing depends on grade, volume and packaging complexity, so we quote accurately rather than publish numbers that won’t fit your spec. Retail margins of 60–75% are achievable depending on grade and positioning.
First-run costs are slightly higher because of packaging setup — plates, dies or digital print configuration. From the second run on, your per-unit cost drops. No hidden fees for documentation, certification or samples. The price we quote is the price you pay.
Certifications & compliance
Making organic claims means having the documents to support them. We hold organic certifications across JAS, USDA and EU/CERES, referenceable on your labels using our certification numbers.
Initial runs start from 50kg, which typically produces 500-1,000 retail units depending on pack size. Once packaging is set up, reorders can be smaller. We will confirm exact minimums based on your chosen format.
Yes. Our organic certificates (JAS, USDA, EU/CERES) can be referenced on your product labels using our certification numbers. We provide the documentation and guidance on correct labelling.
Allow 3-6 weeks for a first white label run, covering sample approval, packaging setup and production. Repeat orders are faster, typically 2-3 weeks.
Not necessarily. We can pack into standard pouches or tins with your label applied. If you want fully custom packaging (bespoke tins, unique pouch sizes), you can supply your own or we can recommend packaging suppliers.
Yes. We stock both. Japanese ceremonial suits premium brand positioning while Chinese organic works well for competitive pricing or supplement formulations. We recommend based on your brand strategy and target retail price.
Wholesale, bulk and white-label enquiries
Tell us about your brand, target price point and estimated launch quantity. We will come back with a recommended grade, packaging options and pricing.